The image
A brand isn't a logo. It's a system of decisions you can repeat a thousand times without betraying it.
- Visual identity & brand guidelines
- On-air branding, motion design
- Editorial format design
- Directing & production
Bourges — Centre-Val de Loire, France
Art directorIT project manager
I design brands, and I build the systems that hold them up.
Since 2015 I've been founding media outlets and designing visual identities. Since 2023 I've been running technical integrations for organisations of 1,500 people. Two jobs that look like opposites on paper — and that ask exactly the same question: will it hold in production?
Available for freelance engagements
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Art directionIT project managementVisual identityChange managementDirectingIntegration & rolloutOn-air brandingBrand strategy
Markers
A few orders of magnitude
0
First art direction role
0
Projects run or supported
0+
People affected by the integrations I ran
0
Firms folded into one group's systems
Manifesto
People kept asking me to pick one. I refused, and it turned into the way I work.
The system
A technical project almost never dies of a technical problem. It dies of a failure to explain itself.
- IS integration & rollout
- Change management
- Data, dashboards, reporting
- GDPR, security, compliance
What happens in between
Automating a graphics pipeline so a team of volunteers can output like a newsroom. Documenting a studio workflow so it survives the person who invented it. Getting an engineering team and a creative team around one table and leaving with an actual decision. That's where I'm worth the most.
Projects
Two organisations I run, six projects I support as a contractor or a volunteer, three I ran before. Sorted by what I actually do there.
Contact
A visual identity to create, a media outlet to structure, a production pipeline to straighten out, a project to run? Write to me directly — I answer everything, including to say it isn't for me.
Book a 30-min call
Pick a slot, no back-and-forth first
Send me an email
Reply within two working days