At Sicollab I hold two seats that rarely talk to each other inside an organisation: art direction and marketing-communication ownership. That's exactly what makes the engagement interesting — aesthetic decisions and commercial objectives get settled in the same place, so faster and with nothing lost in translation.
Scope
- Art direction. Identity consistency across every touchpoint, design arbitration, visual production.
- Marketing & communication. Positioning, messaging, communication plan, campaign delivery and measurement.
- Collateral. Brochures, sales decks, social content, print and digital adaptations.
Why it's worth doing
A B2B brand has a problem consumer brands don't: its audience doesn't buy on impulse, but its communication still has to make people want in. The whole job is finding the register that stays credible to a decision-maker while being better than the institutional grey of the sector.
Delivered as a contractor through Auvexion.