Dreamsee Télévision is the first channel I worked on. I came in through the visual identity, ended up directing everything that went to air, and then chairing the organisation itself.
What I did
- Visual identity and on-air branding: the project launched with the guidelines I drew.
- Content direction: what aired, in what order, in what shape.
- Treasury, in 2022 — the least spectacular line on a CV and the most instructive.
- Chair, from July 2022 to February 2023.
What it taught me
That a channel doesn't die from a shortage of ideas: it dies from a shortage of process. We had formats, energy and a real audience. What we didn't have was the machinery that lets you hold a schedule when your volunteers are sitting exams.
That's exactly the problem I attacked first at Bourges Télévision, four years later: templates and naming conventions before cameras.